How to create Brands in AEM 6.4 for Personalization

Through this post, we are talking about AEM 6.4 Brands and the method of creation of brands.
Brands in AEM 6.4
To work with personalization, we need to create brands.

The personalization configuration page can be opened by clicking on the Adobe Experience Manager link below.
Log in to AEM 6.4
Traverse through Navigation> Personalization> Activities>


Remember you can create Brand in both 'Activities' or 'Offers'
Click on Create Brand


Then in the next screen(Template) select the Brand, click on Next


In 'Properties' screen enter a title and select any tags if required. Then click on 'create'.


You will get a message that page is created and it will be listed under the activities section

Note: The newly created brand will be listed under both Activity & Offers

If we are under Activity Section;
Under the new brand, we have options to create Activity, Area, Area As Live Copy.



If we are under the Offers Section;
Under the new brand, we have options to create Folder or offer, Area, Area As Live Copy.



Based on the requirement we can now create any levels of various personalized content utilizing these brands.