AEM 6 Campaign and Segments Interview Questions

What is a campaign?
Collection of individual Experiences

What is brand?
Brand is collection of campaigns.

What is experiences?
Focused content form various experiences those define personalized pages or touchpoints to the users. following are the types of experiences.

1. Teasers: Teasers are used to steer the specific visitor focus to their interest pages. Teasers are used for collecting user information like short registration forms. They are active only for short time or until the other teaser takes place.
2. News letters: Are used for encouraging the users to visit your website using the data generated in leads.
3. Test & Targets: provides one intuitive interface to design and execute tests and target the right audience using contents all using a single application. What is touchpoint?
4. Connection point between the audience and the campaign.

What is leads?
Leads are the details of the users/audiences along with their communication means those are collected through the forms via campaigns.

What is lists?
Lists are the groups of leads/audiences divided according to the specific characteristics.

What is segment?
Segments are the definitions of the targeted audiences for a campaign based on the details relating a customer/user and their interests or activities through site those are collected on the basis of their profiles/inputs.

What is strategies?
A strategy is the criteria that is used for identifying a teaser to be resolved on a page. There are three strategies.

• Random
• First
• Click stream score : This is based on tags.

What is landing page?
End point for the marketing outreach. They define the task that should be fulfilled by the visitor to consider the success of landing page.

What are the components of landing page?

• Textbox
• Title
• Click to Action components - click through link and graphical link

What are the components of CTA lead form?

• About
• Address
• Date of birth
• Email id
• First name
• Last name
• Gender

What are the steps for creating a lead form?

• create importer page
• prepare the html for importing
• import the design package

What are target offers?
Segmentation terminology and their meanings.

• Visitor
• User
• Trait
• Segment
• Behavioral traits
• Demographic traits
• Derived traits
• Subsegment
• Campaign
• Teaser page
• Teaser paragraph

Campaign Management in AEM

Campaign management provides digital marketers the opportunity to deliver personalized content and so create dedicated experiences for visitors.

It allows you to orchestrate your marketing campaigns across the web, email and mobile services and so engage your visitors. You can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels.
This describes the various elements that make up campaigns. More detailed information is available in the following documents:

Campaign management is made up of various elements:

Brands
In CQ, brands are the top level unit and form a collection of Campaigns.

Campaigns
A campaign is a collection of individual Experiences.

Experiences
The focused content forms the various experiences, presented to the visitor at Touchpoints. There are several types of experience available:

Teasers
Teaser Pages/Paragraphs are used to steer specific visitor Segments to content that is focused on their interests.
Teaser pages can:
present a range of options for the visitor to choose from
show only one teaser paragraph that is based on the specific visitor segment; for example, the teaser paragraph shown may be dependent on the age of the visitor.
Typically a teaser page is a temporary action that will last for a specific period of time, until it is replaced by the next teaser page.

Newsletters
E-mail Communications are used to engage users and encourage them to visit your web site. These usually take the form of a newsletter, sent to your Leads (which are usually grouped into Lists). Note: Adobe is not planning to further enhance this capability. Recommendation is to leverage Adobe Campaign and the integration to AEM.

Test&Target
This allows integration with Adobe’s Test&Target which gives marketers a conversion website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application.

Touchpoints
These are the points of contact between the visitor and your campaign. The touchpoints are connected to the experiences that you have created.
For example, for teasers it is the content page where the teaser paragraph is located, for a newsletter it is the mailing list.

Leads
The information that you have collected about your visitors and how to contact them forms the basis for your leads.Note: Adobe is not planning to further enhance this capability.
Recommendation is to leverage Adobe Campaign and the integration to AEM.

Lists
Leads are usually grouped into lists so that you can take collective action on them. Note: Note: Adobe is not planning to further enhance this capability.
Recommendation is to leverage Adobe Campaign and the integration to AEM.

Segments
Site visitors have different interests and objectives when they come to a site. Analyzing this according to factors such as activity on the website, profile information registered and activity on other websites, helps you to define segments. Content can then be specifically targeted to the visitor’s needs and interests according to the segment(s) they match.

MCM
The Marketing Campaign Manager (MCM) is a console that allows you to access all the functionality you need to create and control your campaigns, brands, experiences, touchpoints, leads, lists, segments and reports.
It can be accessed from various locations (labeled as Campaigns), or with, for example, the URL:
http://localhost:4502/libs/mcm/content/admin.html

Teaser Creation & Interacting with Segments in CQ5 - Campaign creation in CQ5

To implements Teasers in CQ5, we need to interact with the Segment, Campaign, Teaser.

1. The segment can hold the condition(Rule for the teaser to be load)
2. The campaign can hold teasers
3. The teaser can hold the customized content 

1) First of all, need to declare the segment in http://localhost:4502/siteadmin#/etc/segmentation
Here we need to declare the segment, means rule, to be filtered our teaser on the page.

Segment creation in cq5

2) Declare the Campaign in http://localhost:4502/siteadmin#/content/campaigns
Here declare our root campaign

Campaigns in cq5

3) Finally declare teaser in http://localhost:4502/siteadmin#/content/campaigns/our-campaign/
Here our-campaign refers to the newly created campaign.
Under this need to create the teaser, and edit the teaser which is declared in section-3, add the customized content as per our requirement.



Creating a Teaser in cq5

Now include this Teaser on our page

Drag the Teaser component from the sidekick into our page. And mention fields as,
Campaign Path : /content/campaigns/our-campaign
Strategy* First or Random or Clickstream score

Then test your teaser as mentioned rule in the segment.



Now you will get the customized content based on the condition which is mentioned in the segment.

Campaign Management in AEM

Solution:

• Campaign management provides digital marketers the opportunity to deliver personalized content and so create dedicated experiences for visitors.
• It allows you to orchestrate your marketing campaigns across the web, email and mobile services and so engage your visitors.
• You can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels.

This article describes the various elements that make up campaigns. More detailed information is available in the following documents:

• Teasers and Strategies
• E-mail Marketing
• Landing Pages
• Target offers
• Working with the Marketing Campaign Manager
• Understanding Segmentation
• Setting up your campaign

Campaign management is made up of various elements:

• Brands: In AEM, brands are the top level unit and form a collection of Campaigns.
• Campaigns: A campaign is a collection of individual Experiences.
• Experiences: The focused content forms the various experiences, presented to the visitor at Touchpoints. There are several types of experience available:

Teasers
Teaser Pages / Paragraphs are used to steer specific visitor Segments to content that is focused on their interests.
Teaser pages can:
present a range of options for the visitor to choose from
show only one teaser paragraph that is based on the specific visitor segment; for example, the teaser paragraph shown may be dependent on the age of the visitor. Typically a teaser page is a temporary action that will last for a specific period of time until it is replaced by the next teaser page.

Newsletters
E-mail Communications are used to engage users and encourage them to visit your web site. These usually take the form of a newsletter, sent to your Leads (which are usually grouped into Lists). Note: Adobe is not planning to further enhance this capability. The recommendation is to leverage Adobe Campaign and the integration to AEM.

Adobe Target
This allows integration with Adobe Target (formerly Test&Target) which gives marketers a conversion website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion.
Adobe Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application.

Touchpoints
These are the points of contact between the visitor and your campaign. The touchpoints are connected to the experiences that you have created.
For example, for teasers it is the content page where the teaser paragraph is located, for a newsletter, it is the mailing list.

Leads
The information that you have collected about your visitors and how to contact them forms the basis for your leads. Note: Adobe is not planning to further enhance this capability.
The recommendation is to leverage Adobe Campaign and the integration to AEM.

Lists
Leads are usually grouped into lists so that you can take collective action on them. Note: Note: Adobe is not planning to further enhance this capability.
The recommendation is to leverage Adobe Campaign and the integration to AEM.

Segments
Site visitors have different interests and objectives when they come to a site. Analyzing this according to factors such as activity on the website, profile information registered and activity on other websites, helps you to define segments. Content can then be specifically targeted to the visitor's needs and interests according to the segment(s) they match.

MCM
The Marketing Campaign Manager (MCM) is a console that allows you to access all the functionality you need to create and control your campaigns, brands, experiences, touchpoints, leads, lists, segments and reports.

It can be accessed from various locations (labeled as Campaigns), or with, for example, the URL:http://localhost:4502/libs/mcm/content/admin.html#/content/dashboard

AEM Integration with Adobe Campaign Standard

Use case: Basic steps involved in configuring the AEM and Adobe Campaign.

Solution: Configuring Adobe Campaign

• Configuring the aemserver user. create in AC
• Creating a dedicated external account.
• Verifying the AEMResourceTypeFilter option.
• Creating a dedicated delivery template.

Configuring Adobe Experience Manager

• Configure replication between instances.
• Connect AEM to Adobe Campaign.
• Configure the externalizer.

Reference: https://helpx.adobe.com/experience-manager/6-4/sites/administering/using/campaignstandard.html

Integrating Adobe Experience Manager and Adobe Campaign Standard to create Newletters

You can integrate Adobe Experience Manager and Campaign to create business solutions that require newsletters promoting a new product. For example, assume that you want to create an email campaign to raise awareness of the product. Using AEM and Campaign, you can address this use case. You can create the newsletter using AEM components such as text and image components.


This development article will walk you through how to integrate AEM and Campaign. 

To read this development article, click https://helpx.adobe.com/experience-manager/using/aem_campaign.html.

No Teaser Template Available while creating Campaigns in AEM 6.x

Question: We have implemented personalization and now we were trying to create the teaser for the page. In mcmadmin screen, I create a Brand, then a campaign, then in the campaign we create a teaser. Clicked on a campaign and then clicked on “New”, it showed me options for various templates available for use. I am not able to see any template to create a teaser. It is even shown in the article available at https://docs.adobe.com/docs/en/aem/6-1/author/personalization/campaigns/teasers-and-strategies.html

but the teaser template is not available to me. The screenshot attached. Any ideas why I am not able to get the template?

Answer: Teaser page was available in 5.x, It has been renamed to “Offer Page” in AEM 6.x

Steps to integrate Adobe Analytics with Adobe Campaign.

Basically Analytics integration for the AEM website and mobile app procedure remains the same. Below given mobile app procedures.

Adobe campaign:
Adobe Campaign lets you design and orchestrates targeted and personalized campaigns on multiple channels, such as e-mail, direct mail, SMS, Wap Push, search, social, etc.

Adobe Analytics:
Analytics service provides various levels of views like visitor geo-location, what days they come the most frequently, and how long they’re staying as well as several metrics based on e-commerce data, CRM attributes, engagement, etc

Adobe Analytics data can be used to create effective Adobe campaign across channels. Adobe Analytics & Campaign Combined Together can deliver the following capabilities.

• Performance measurement in real-time
• 360-degree qualification and targeting
• Highly personalized re-marketing

Campaign to Mobile App
The Mobile App Channel lets you use the Adobe Campaign platform to send personalized notifications to iOS and Android terminals via apps. Basically, there are two delivery channels available: 

• An iOS channel
• An Android channel

There are ways to opt-out of it. The NMAC opt-out management (mobileAppOptOutMgt) workflow updates notification unsubscriptions on mobile devices.

Adobe Campaign is compatible with both binary and HTTP/2 APNS.

To use the functionalities of the Adobe Campaign Mobile App Channel, you need to change/adapt your mobile application to integrate it into the Adobe Campaign platform using Two SDKs (one for android, other for iOS)

How Campaign Collects Data
Action, Event activities support below data collection methods.
The Data loading- RDBMS: The Data loading (RDBMS) activity lets you access this external database directly and to collect only the data required for targeting.
The Loading- SOAP: The Loading (SOAP) activity is used in addition to the data loading (RDBMS) activity when it is not possible to collect data directly via the FDA in an external database.
Data loading (file): The Load (File) activity lets you directly access a source of external data and use it in Adobe Campaign. A scheduler can be run to retrieve the file. 

Campaign set up procedure steps are given below.
Configure connectors
Collecting information (collect the technical specifications which define the set of parameters that enable Adobe Campaign and the mobile application to communicate, like integration key, variables, URLs, etc)

Creating the service
Adobe Campaign administrator needs to create and configure a service linked to the mobile application

Push Notification services.
APNS (Apple Push Notification Service) for Apple
GCM (Google Cloud Messaging) for Android

Adobe Campaign uses two types of APIs:
Generic data access APIs for querying the data model data
Business-specific APIs that let you act on each object: deliveries, workflows, subscriptions, etc.