Adobe Analytics vs Google Analytics

Google Analytics and Adobe Analytics both are web analytics services used in the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.



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http://blog.thedigitalgroup.com/gajendras/2015/10/26/google-analytics-vs-adobe-analytics/
https://www.searchdiscovery.com/blog/comparing-data-adobe-analytics-vs-google-analytics/
https://3qdigital.com/analytics/4-myths-debunked-adobe-analytics-vs-google-analytics/