Introduction
Did you hear that Adobe Experience Manager will be released as a Cloud Service? Probably you did.
Since Adobe’s announcement, there has been a lot of noise all around. Actually, there are already several technical posts talking about the impact and challenges this change might bring.
Instead of following this trend, we decided we’ll write about how these changes can bring new opportunities to business and technology; and how companies like Conexio can get interesting benefits of this AEM shift.
Quick recap
AEM as a Cloud Service will provide a dynamic architecture, it means that now AEM will be scaled based on its actual traffic and site activity. Therefore, AEM pricing will change, instead of paying a license per instance the client will pay according to their Page Views/API Calls (at least, those are the rumors for now).
In this context, having a new accessible price in AEM, the most recognized CMS in the world will entail new opportunities, markets, and clients. In fact, this change raises a huge benefit for mid-size companies.
As Loni Stark said: “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools but need more simplicity and flexibility to support their changing business models”.
Another improvement that brings great benefits, is that AEM will have an author cluster as default. Before, the basic/standard AEM production installation had only one author instance, having downtime because of maintenance tasks. This brings a major benefit for Authors from now on because they will have an environment 24/7, with no downtime that causes pains during campaign releases.
Mid Market
Until now, enterprises or mid-size companies have been requiring a solution to reduce their gap with digital transformation and their changing business. They needed to face a challenging and demanding market without having the resources to afford the right technological solutions. They were craving for developing digital customer experience management with an agile, safe, and globally scalable platform.
That is why it is interesting to think and understand how this AEM shift can turnaround the mid-market companies‘ situation.
Despite the pricing flexibility, the fact that now AEM will be a Cloud Service will create the right context for mid-size companies and enterprises. Adobe presents a new simple and flexible offering, that supports their need for digital transformation and can adapt to their changing business models. AEM as a Cloud Service offers Saas, not only it can be extensible and customizable, but also, it will help mid-markets on improving their time to market.
This brings new opportunities for smaller clients than the ones we are used to working for. As an example, Latin American companies, which are looking to transform digitally and access to CMS systems as Adobe Experience Manager.
Why Conexio?
Conexio is an Adobe Specialized Partner on Adobe Experience Manager and we intend to be constantly informed on Adobe’s changes. Being close to Adobe helped us on being more responsive in their changes and new releases. In addition, thanks to our size, we can quickly and easily adapt to changes compared to big global companies, that may have the resources but are slow to respond. It is key to train your teams and align them regarding these new approaches and technological operatives.
Nowadays, there are a bunch of LATAM companies that are eager to use a first-class CMS and it seems this change can be an Adobe strategic movement, that would be the perfect move.
As Adobe already informed, their primary Go-To-Market offering for this year will be AEM as Cloud Service and AEM Sites and Assets will be available in NA, EMEA, and ANZ. Unfortunately, this release is not available for LATAM yet, but hopefully, during March’s Adobe Summit, we will get close to the LATAM timeline release date.
Keep in mind that now Cloud Manager to create environments is available only in three geographical regions: US (East), EMEA (Netherlands), and APAC (Australia). Probably, Adobe will increase this offering soon.
If you want to learn more about these changes, we recommend reading the following links. These posts share information with a higher technical level and will provide you a better understanding of how this will work and how to face it correctly.
http://www.jetteroheller.com/introducing-aem-as-a-cloud-service/
https://blogs.perficientdigital.com/2020/01/13/thoughts-on-aem-as-a-cloud-service/
https://docs.adobe.com/content/help/en/experience-manager-cloud-service/overview/what-is-new-and-different.html
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