Currently, in AEM, email marketing can be done through the newsletter. Now, let’s consider a real-world scenario. Let’s take an example of any eCommerce website say Flipkart or Myntra where we have users in billions. Now, either of their marketing authors has to send the newsletter for promotions to their users. Imagine the load on the AEM server and performance implication.
Definitely, the performance will degrade because of the following two reasons:
1. As the number of user increases, managing those leads/users become more difficult.
2. Overhead of sending the emails to a large number of audiences.
To mitigate the performance issue arising due to the above-mentioned factors, why not integrate a third party marketing service provider that can easily handle the load of managing and sending the emails to a large number of audience?
Although there are many solutions available today in the digital market such as Exact Target, etc., we decide to rely on one of the most popular Email Marketing service Provider MailChimp because of its flexible APIs and its features.
Now we can modify the existing flow as follows:
1. List Creation: Creation of list can be managed on the MailChimp as this would be an organizational decision to agree upon the list and can be imported in the AEM via Polling Importer.
2. Lead Creation: We would be managing the leads (i.e., users that subscribes to list) on the MailChimp. Thus, AEM will get rid of managing those large numbers of users. Thus, we overcome one of the factors (i.e. managing a large number of users) concerning performance degradation in AEM.
3. Campaign/Newsletter Creation: This can be managed on the AEM and the marketing author can author the content of the campaign/newsletter as per their requirement.
4. Exporting the Campaign/Newsletter to MailChimp: This event would be triggered by AEM resulting in the creation of newsletter/campaign in the Mailchimp server. The reason for this additional step is because MailChimp requires a campaign/newsletter to be present on their server in order to send to the various leads.
5. Send the Newsletter: This step would be triggered by marketing author through AEM but the mail will be sent by MailChimp. So finally, we overcome the overhead of sending mail from the AEM server which may degrade the performance of AEM
Detailed Explanation of MailChimp Integration with AEM:
http://www.slideshare.net/JatinGupta39/mail-chimp-integration-with-aem-63774580 by Jatin Gupta
Source Code: https://github.com/jatingupta01/mailchimp
1. As the number of user increases, managing those leads/users become more difficult.
2. Overhead of sending the emails to a large number of audiences.
To mitigate the performance issue arising due to the above-mentioned factors, why not integrate a third party marketing service provider that can easily handle the load of managing and sending the emails to a large number of audience?
Although there are many solutions available today in the digital market such as Exact Target, etc., we decide to rely on one of the most popular Email Marketing service Provider MailChimp because of its flexible APIs and its features.
Now we can modify the existing flow as follows:
1. List Creation: Creation of list can be managed on the MailChimp as this would be an organizational decision to agree upon the list and can be imported in the AEM via Polling Importer.
2. Lead Creation: We would be managing the leads (i.e., users that subscribes to list) on the MailChimp. Thus, AEM will get rid of managing those large numbers of users. Thus, we overcome one of the factors (i.e. managing a large number of users) concerning performance degradation in AEM.
3. Campaign/Newsletter Creation: This can be managed on the AEM and the marketing author can author the content of the campaign/newsletter as per their requirement.
4. Exporting the Campaign/Newsletter to MailChimp: This event would be triggered by AEM resulting in the creation of newsletter/campaign in the Mailchimp server. The reason for this additional step is because MailChimp requires a campaign/newsletter to be present on their server in order to send to the various leads.
5. Send the Newsletter: This step would be triggered by marketing author through AEM but the mail will be sent by MailChimp. So finally, we overcome the overhead of sending mail from the AEM server which may degrade the performance of AEM
Detailed Explanation of MailChimp Integration with AEM:
http://www.slideshare.net/JatinGupta39/mail-chimp-integration-with-aem-63774580 by Jatin Gupta
Source Code: https://github.com/jatingupta01/mailchimp
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