Creating Personalized Adobe Experience Manager Content

You can create a personalized experience for visitors to your web site by using Adobe Experience Manager (AEM). A personalized experience presents the visitor with a tailor-made environment displaying dynamic content that is selected according to their specific needs; be this on the basis of predefined profiles, user selection, or interactive user behavior.
That is, personalized content is what web site visitors want to see. It can be categorized and therefore made available to users according to predefined rules and it must be dynamic; in other words, the content must, in some way, be dependent upon the user. If every user would see the same content, then personalization would be redundant. For example, assume someone interested in Apple products is visiting your web site. You can display images of Mac products as opposed to Windows products.

This article walks you through how to set up a personalized experience using AEM.

To read this article for AEM 5.x, click https://helpx.adobe.com/experience-manager/using/personal.html.

To read this article for AEM 6.1, click https://helpx.adobe.com/experience-manager/using/personal61.html.