How to create personalized content in AEM 5.6.1, without coding

You can create a personalized experience for visitors to your web site by using Adobe Experience Manager (AEM). A personalized experience presents the visitor with a tailor-made environment displaying dynamic content that is selected according to their specific needs; be this on the basis of predefined profiles, user selection, or interactive user behavior.

adobe community: https://helpx.adobe.com/experience-manager/using/personal.html