What are the available Web Experience Management Vendors and Enterprise Content Management in the market?

What is Web Experience Management?
Introduction to Web Experience Management (WEM)
WEM is one of the branches of CONTENT MANAGEMENT SYSTEMS. It is emerging as an alternative to WCM, which only concentrates on creation of online content. Whereas WEM concentrates on creation of online content along with giving the new experience to the online businesses by marketing the products to the customers of specific interests.

For example, lets consider an e-commerce site. One customer might be interested in purchasing electronic peripherals, where as some others might be interested in purchasing outfits, etc. So, according to the customers taste, the marketing needs to be done. If a customer who is interested in electronics is sent a mail from the marketing department related to some unnecessary things he isnt interested, its of no use.

Not only marketing, when a user logins to a site, he will be presented with all the articles available with the site. But if the user is presented with the products which he is interested on the top, and the rest of the products in low priority, then the main purpose of the business might become easy. All this can be achieved with WEB EXPERIENCE MANAGEMENT.

What is difference between WCM and WEM?
While WEB CONTENT MANAGEMENT (WCM) only deals with managing the online content, WEB EXPERIENCE MANAGEMENT (WEM) deals with the management of the customers taste along with the WCM part. Hence, We can think of WEM as an extension to WCM.

How WEM helps an organization?
WEM (Web Experience Management) helps an organization in many ways providing effective web presence by providing a dynamic and interactive portal where business users can easily log in and update their content and also help the organization in a great deal providing them to do target marketing campaigns, which can convert prospects into customers.

Various Web Experience Management Vendors

There are various WEM Vendors in the market. The following are some of them:

• FATWIRE
• OPENTEXT
• VIGNETTE
• ADOBE
• ALFRESCO etc.. Various ECM Sytems available in market

These days, there are a lot of ECM vendors in the market. We have ECMs ranging from open-source to non-free, costly ECM tools. The difference between them lies in their functionality, appearance, underlying programming technology and lot more.

The following are a few of the available ECMs in the present day market:

• EMC Documentum
• Alfresco
• Microsoft Sharepoint
• IBM FileNet
• Fatwire
• Hippo
• Vignette
• Interwoven
• Drupal
• Joomla
• WordPress, etc… and many more.. Introduction to Enterprise Content Management

What is Enterprise Content Management?
Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization’s unstructured information, wherever that information exists.

It’s not enough to “manage” content. Of course, the ability to access the correct version of a document or record is important, but companies must go further. Content must be managed so that it is used to achieve business goals. Central to this strategy are the tools and technologies of ECM, which manage the complete lifecycle of content, birth to death.

Enterprise Content Management may take one of the following forms:

Document Management
Document management technology helps organizations better manage the creation, revision, approval, and consumption of electronic documents. It provides key features such as library services, document profiling, searching, check-in, check-out, version control, revision history, and document security.

Records Management
Content of long-term business value are deemed records and managed according to a retention schedule that determines how long a record is kept based on either outside regulations or internal business practices. Any piece of content can be designated a record.

Email Management
As the de facto standard for business communication, removing emails from the server and saving them to a repository isn’t enough. Email must be classified, stored, and destroyed consistent with business standards-just as any other document or record.

Web Content Management
Web content management technology addresses the content creation, review, approval, and publishing processes of Web-based content. Key features include creation and authoring tools or integrations, input and presentation template design and management, content re-use management, and dynamic publishing capabilities.

Digital Asset Management
Similar in functionality to document management, DAM is focused on the storage, tracking, and use of rich media documents (video, logos, photographs, etc.). Roots of the technology are in the media and entertainment industry, currently experiencing growth, especially in marketing departments. Digital assets typically have high intellectual property value.

Source:
https://kksays.wordpress.com/2011/09/27/various-web-experience-management-vendors/
https://kksays.wordpress.com/2011/09/27/web-experience-management/
https://kksays.wordpress.com/2011/03/22/various-ecm-sytems-available-in-market/