SEO Cheat Sheet and Checklist

SEO Cheat Sheet and Checklist

Basics ‼

Meta tags

Add them in the <head> section.

<title>SEO Cheat Sheet</title>

Image

NoFollow Link

<a href="https://htmlcheatsheet.com/" target="_blank" rel="external nofollow">HTML Cheat Sheet</a>

Always follow Google Webmaster Guidelines and avoid blackhat SEO techniques!

Make sure your content is unique, shareable, helpful and informative.

Checklist ✅

On-Page SEO

Keyword in URL, title, description, body. Check readability.

Check links

Check both internal and external links. Scan the site for broken links.

SSL ( https:// )

Set up the hosting SSL certificate to load the site with https:// and redirect with .htacess

User-friendly URLs

Short URLs containing the main keywords. For Wordpress see settings.

Redirect www / non-www

Use only www or non-www versions and redirect to one with .htacess.

Canonical URL

Make sure there's no duplicate content or set up canonical meta tags.

robots.txt

Check your robots.txt and make sure you allow indexing.

ads.txt

For AdSense:

google.com, pub-9728962508602593, DIRECT, f08c47fec0942fa0

Site map

Generate a sitemap page listing all links and submit an XML sitemap to webmaster tools.

Speed up

Check loading speed and improve where possible.

Optimize media

Compress images and other media files that slow down page

Compress code

Minimize your HTML, CSS, JavaScript and other codes where possible.

Validate

Crawl your site and look for invalid code and usability issues.

Shareability

Add social share buttons, Facebook like.

Social

Enable commenting, rating and other user interactions.

Mobile friendly

Build responsive design and crawl with Google's mobile friendly tester. It's recommended to have AMP pages.

Content delivery network

A CDN, like Cloudflare improves speed, security and offers free SSL.

Uptime monitors

Get an alert when your server falls down with a free uptime monitor.

Google Analytics

Install a tracking code to analize traffic.

Search Console

Set up Google Search Console and link it to the Analytics account.

Get links

Share your link on relavant sites and forums. Reverse (copy) your competitor’s backlinks (ahrefs (not free) or Ubersuggest). Pursue unlinked mentions.

Robots.txt 🤖

Decide which pages you wish to block by web crawlers.

Allow Everything Except 1 Dir

User-agent: *

Disallow: /wp-admin/

Sitemap: https://htmlcheatsheet.com/sitemap.xml

Disallow All

User-agent: *

Disallow: /

Block Googlebot

User-agent: Googlebot

Disallow: /no-index.html

User Agents

Googlebot
Googlebot-News
Googlebot-Image
Googlebot-Mobile
Mediapartners
Bingbot
Baiduspider
Yandexbot
facebot
FacebookExternalHit
Rogerbot
Slurp
DuckDuckBot
ia_archiver

Arguments

Nofollow, Noindex, Noarchive, NoODP (Do not show Open Directory Project description), or combined (noindex, nofollow)

Noindex Meta Tag

<meta name="robots" content="noindex">

NoFollow Link

<a href="https://htmlcheatsheet.com/" target="_blank" rel="external nofollow">HTML Cheat Sheet</a>

Rich Snippets 💰

Common Use

Breadcrumb, Business Information, Contact Data, Email Markup, Events, Media Content, Mobile Apps, People, Rating, Recipes

Breadcrumbs

Home / Emojis / Animals

<span itemprop="name">Emojis</span>

</a>

</li> /

<span itemprop="name">Animals</span>

</a>

</li>

</ol>

Rating

🟊🟊🟊🟊🟊 Rating: 5.0 - Review by Frici Koma

<span itemprop="name">SEO CheatSheet</span>

</div>

</span> stars -

<span itemprop="author">Frici Koma</span>

<span itemprop="reviewBody">I enjoyed reading the SEO CheatSheet :)</span>

</div>

Structured Data 📉

Schemas for structured data encoding on web pages.

JSON

Add script in the <head>

{

"@context": "https://schema.org/",

"@graph":[

{"@type": "WebSite",

"name": "Text Fancy",

"url": "https://textfancy.com/",

"description":"Free online Fancy Text generator"},

{"@type":"ImageObject",

"@id":"https://textfancy.com/#primaryimage",

"url":"https://textfancy.com/img/og.jpg",

"width":700,

"height":346,

"caption":"Fancy Text generator online"}

]}

</script>

Microdata

<h1 itemprop="name">Fancy Text Generator</h1>

<p itemprop="description">Free online fancy text generators, converters and more..</p>

<h4 class="footer">About <span itemprop="name">Unicode Characters</span></h4>

</div>

<a itemprop="license"

rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/us/deed.en_US"><img

src="/images/cc_logo.png" alt="Creative Commons logo" /></a>

</body>

Types

Links 🔗

Google strucutred data tester

Markup generator

Languages 💋

Define for the <html> tag

<html lang="en">

Alternate Language

The linked pages must link back.

<link rel="alternate" hreflang="es" href="https://cube3x3.com/como-resolver-un-cubo-rubik-es/" />

<link rel="alternate" hreflang="pt" href="https://cube3x3.com/como-resolver-o-cubo-magico-pt/" />

<link rel="alternate" hreflang="fr" href="https://cube3x3.com/comment-resoudre-le-cube-rubik-fr/" />

Site Map

<?xml version="1.0" encoding="UTF-8"?>

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"

xmlns:xhtml="http://www.w3.org/1999/xhtml">

<url>

<loc>https://cube3x3.com/how-to-solve-a-rubiks-cube/</loc>

<xhtml:link rel="alternate" hreflang="es" href="https://cube3x3.com/como-resolver-un-cubo-rubik-es/" />

<xhtml:link rel="alternate" hreflang="pt" href="https://cube3x3.com/como-resolver-o-cubo-magico-pt/" />

</url>

</urlset>

.htaccess ↗

RewriteEngine On

RewriteBase /

RewriteCond %{HTTP_HOST} ^www\.(.*)$ [NC]

RewriteRule ^(.*)$ https://%1/$1 [R=301,L]

ErrorDocument 404 /404.html

Redirect 301 /wp-login.php http://404.com/

Redirect 301 /xmlrpc.php http://404.com/

Redirect 301 /api.php http://404.com/

Redirect 301 /lequ.php http://404.com/

Redirect 301 /action.php http://404.com/

Redirect 301 /log_in.php http://404.com/

Error pages

ErrorDocument 401 /unauthorized.html

ErrorDocument 403 "Forbidden Error"

ErrorDocument 404 /page-not-found.html

ErrorDocument 500 http://www.example.com/server-error

Permanent Redirect

Redirect 301 /api.php http://404.com/

Force WWW

RewriteEngine on

RewriteCond %{HTTP_HOST} ^example\.com [NC]

RewriteRule ^(.*)$ https://www.example.com/$1 [L,R=301,NC]

Force Non-WWW

RewriteEngine on

RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]

RewriteRule ^(.*)$ https://example.com/$1 [L,R=301]

Force https

RewriteEngine On

RewriteCond %{HTTPS} !=on

RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301,NE]

Force https With JavaScript

var loc = window.location.href+'';

if (loc.indexOf('http://')==0){

window.location.href = loc.replace('http://','https://');

}

Disable Directory Browsing

Options -Indexes

Enable:

Options +Indexes

Block Hotlinking

RewriteEngine on

RewriteCond %{HTTP_REFERER} !^$

RewriteCond %{HTTP_REFERER} !^http://(www\.)?example.com/.*$ [NC]

RewriteRule \.(gif|jpg)$ - [F]

Block Access

RewriteEngine on

RewriteCond %{HTTP_REFERER} example\.com [NC]

RewriteRule .* - [F]

Block IP Address

Deny from 123.123.123.123

Site Map 🗺

XML file

<?xml version="1.0" encoding="UTF-8"?>

<loc>https://htmlcheatsheet.com/</loc>

</sitemap>

<loc>https://htmlcheatsheet.com/css/</loc>

</sitemap>

Link from .htaccess

Sitemap: https://htmlcheatsheet.com/sitemap.xml

Links 🔗

Sitemap Generator

Sitemaps.org

Submit to Webmaster Tools

Pagination 📃

Set the prev and next meta attributes for consecutive pages.
The first page contains next only.

<link rel="prev" href="https://ruwix.com/amazing-rubiks-cube-facts/">

<link rel="next" href="https://ruwix.com/amazing-rubiks-cube-facts/21-30/">

Twitter Cards 🐦

<meta name="twitter:card" content="summary">

<meta name="twitter:url" content="https://htmlcheatsheet.com/seo/">

<meta name="twitter:title" content="SEO Cheat Sheet">

<meta name="twitter:creator" content="@RuwixCube">

<meta name="twitter:description" content="Short description comes here.">

<meta name="twitter:image" content="https://htmlcheatsheet.com/seo/seo-cheat-sheet.jpg">

Links 🔗

About Twitter Cards

Open Graph 🌐

Let Facebook and other social networks understand your page.

Add the og tags in the <head> among other meta tags.

Website

Article

OG image size: 1200 × 630px or 1.9:1 ratio

Links 🔗

ogp.me

Facebook Debugger

Online generator

Relaunch Checklist ✅

Upgrading, moving to new domain or relaunching a website? Make sure it fulfills everything in the list:

Check internal linking

Update XML Sitemap

Broken link scan

Remove noindex from robots.txt

301 redirect to new URLs

You might go through the

launch checklist.

Hosting 💻

Set up HTTPS

Content Delivery Network

Caching

Firewall

Security

Cloudflare

Domain 🁚

Going online starts with registering a good domain.

.com

Use the most recognizable top-level domain. People type this at default.

Contain keyword

Pick a domain name that contains your keyword. Preferably no numbers and dash.

Buy premium domain

Most good domains are taken. Look around on domain marketplaces and auctions (links below)

Useful links 🔗

Expired domains

Worth estimator

Domain value appraisal

Escrow - safe domain transfer

Wordpress 𝓦

SEO Plugins

Set Up Permalinks

Settings / Permalinks: set Post name

Online Tools 🔗

Speed 🏃

Validators ✅

Compressors 🗜

HTML CSS JavaScript Image

Linking 🔗

Ahrefs Backlinks & Keywords

SimilarWeb

Keywords 🔑

Ubersuggest Keyword Research

Keyword Suggestions

Sloove - Keyword extractor

Keyword $hitter

Wondersearch - Related terms

Usability 👴

Website Checker Tools

Google 🔍

Downtime 📉

Down Notifier with SMS alerts

Webmaster Tools 🕵

Google

Bing / Yahoo

Yandex (Rus)

Source:

https://htmlcheatsheet.com/seo/

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December 23, 2022
Estimated Post Reading Time ~ 4 mins