Here are the steps involved in implementing personalization.
Step1: Create the Segments. (Segments hold the rule to be checked while displaying a teaser on any page)
Go to Tools > Segmentation
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh89SOoSV8gdXUSnzh5waCms92bLhingz7dAA3Y48KlntN197DHpbI7eVsJH58jxYP9DgIpWReKglBT6HoC8IGzdoqX74Xy15TbcipEL90xRuJfHHaQh4hrY-sybn_frkY0klTpq3F53FM/s640/cq+segments.jpg)
Double click on created segment and configure the test condition to be evaluated. For eg: We are going to display the teaser for ‘Male’ users.
For this, drag the ‘User properties’ from the sidekick.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf_7LwhFE0fNlH5jfEFvldvzywqHcKkJEQnXpjoXbt5Bo8ba9VrmK_ZVi5YZcAHWcZUCrgOmcYCuNHmGtp8SUEfyGuNOX8Zq_rhsHsDjnkOfoqTpZ2uWNEk1QB4V-90VsOBHtbz6DNRTE/s640/segment+editor.jpg)
Edit the property to check the condition ‘gender=male’
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEichaJxIRdKpixIMN_H2hy_vMr_4osTsqmRXMv2c05dZDiEZ7sBCCK8jtHQD71O1itG1B0zJTjAJWu-2Ue2_AKYCM4TLpF2s8fWznfPgLzly8_sU3ENIp3C5kwEdfmOU0pewUgnnKWSTKU/s640/Edit+segment+property.jpg)
Now the segment will look as below.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVgmnMeXTuQ42YznS0tlrxyRPTCx0JQi1j35vA8eHzhazStVQ_BZa2CiEO9uLcUOXQ7ylGHPK-pc0BXqDDzRbv30MJMPidPY70_JJWBQXme3zsTq7-0fcRzTtCctKEp7tjoeB7OeHyrVc/s640/segment+condition.jpg)
Step2: Create Brand, Campaign Container (Brand holds campaigns, campaign holds teasers)
Once segment is created, Go to > Campaigns (http://localhost:4505/mcmadmin#/content/campaigns)
Create Brand selecting brand template,
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvP0sxr_l07wFutnlfDjApmXLAWXuaR4_XXWhacJ_JwjKA5-1iewFIlinz9CZjJsSizdcEFxTDVYI-X8eI9GmeMIesvayixWlmMLOLrCN7U4LWT_OIyWtKrBQTWMHJgSl3pcf32vVY5Bk/s640/cq+brand.jpg)
Now create Campaigns by selecting campaign template
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZwR_4q4NquuYalwrNVe7wAwecRanN2da9zFGougeRPTRUPrRigFxr3wywaQPgwzdB0YJqj4Z9KbKT8NbaAjAXtSbRbGAAUjsNpvhGz8HP18HtAQ0ORt7vovEvvVVG9MIkRAcaLw2ewjI/s640/cq+campaigns.jpg)
Step3: Create Teasers
Once campaign is created, go to lists view and create teasers.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtoN6zPAvOhshgIy-3biOg3eDaHMzNxboA9ur_JyIZK4yVyD7sPS0O0d8IgqSNg6wWbQKWVUXuWTDY6gmWVU27gre7nV0Pk9LSxdhKH2L2WMxSl3Z_i8nzw-mJeV9qNMGrfjA4lzipo7Q/s640/cq+teaser.jpg)
Add some text and image to the teaser by editing it. Sample is shown below.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMpBWM2jg8O8wEQdGLFk5_iscIF496m4UwSCpHNM6zFjgnn-ZsRMdUknKsM3ycs2Kp1xZyqlLawePIXyDqDKch39F4FAsGm18JgVkwjU-M7VAPewnFVlHmX80BGxz4AddSONK2vwpdBDo/s400/sample+teaser.jpg)
Configure the touchpoint properties of the teaser by selecting the segment in ‘Advanced section's is shown below.
This is the linking point between segment and teaser.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR0REsFuumR-ngntS4-MQbvCD8xzhQyPuuaml80yu_N84eU74IDEotqvQjeflExp1fafPBcjfMW3wM_DjyZzLB8MnEL0vAJL4UDCuomhyPPh37WTH4nWsSqvkDk01Nw4fA4bSrG8FEeXc/s640/teaser+properties.jpg)
Now the campaign page looks as below.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFPwQkL2yPS2imERDtTwpEzi2_RJGie7aP1dKvSj-SEp4-xDA8cYg5QcR74D-LJqUcVQpDPtYcCdZk5GZjzVG2BBsPRYuptYjmpaPCkhx26QrMQtRywhEf7gXDqNiNaG5gumjFjSo0qkE/s1600/campaign+appear.jpg)
Step4: Add Teasers to any page
Now go to the page where you want to display the teaser, drag and drop teaser
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFnTvcKFPxofR1MsdEQXmgdJJzVizfj_CpbGQddlI6v-9_nK8IYg-ltnHfUn5JIYSH88VT2tGzHiLqhuB-ceKEBttq1G28kUAoK4udgrde03fejev3qY5X8mMFJ7X74hAstbEPQcQ30mI/s1600/teaser+on+page.jpg)
Enter the configuration selecting a campaign to be run for the page as shown below.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIskB1QDwkl6iAcUvbipeKZjRbq5WRLPi9XkFqqKPsxWYNTa7iZEcHJTrn_rWq7w72pW7mWLzND6XA-Qio6RsP7oeDRUtw71BEq8Tm0jrMVFeOrvLgvBCDGum2Uqg3eQEJvDaAVRAh4ck/s640/teaser+configuration+cq.jpg)
Step5: Test the teaser by setting the client context. (Client Context is used to check/modify any user attributes during testing the personalization)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieutr6ezuIFS7LwpylrVRkMzPlWVld13nNYo0UI0c9oHwOHOXtzl2Zs55dyT2wAdAA6RBZ42w-_Dwc06qxuAKN5zW7WptK_Hx26Gja_fOFObvWCQTRIuv7t-rWjEgdsRDpRYwTmExtJCw/s400/c+context.jpg)
Now go to client context (CTRl+Alt+C) and select a ‘male’ user. You can see the teaser is displayed as shown below.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivHWJlhKhLepIWTkw7LGnDoNnnoLihARJtI8KHljkNBW3Em-RqxTRrUi-6GNigfgtXNWfkZziba7NlLbabcHu-YaFhihguQMPsTpjhPCkc64Ey6_RTJ8hhMDePcBDsrN3BIfojbQeCxS4/s1600/output.jpg)
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