March 22, 2020
Estimated Post Reading Time ~ 1 mins

Personalization in AEM 6.4 - Basic Configurations with example

Let us create a sample personalization component in 'We.Retail' site. We.Retail is a demo site pre-configured in AEM 6.4.

We have authored the sample component in page : http://[host]:[port]/editor.html/content/we-retail/us/en/men.html

Once we open a We.Retail page we can see the Edit option as below.

Target1

Selecting Targeting option as above image.
By default, BRAND is selected with value 'We-Retail' as shown below.

Target2

All the Activities are listed for the selected brand as shown. We can also create a new activity by clicking on the (+) icon directly.

Target3

Since we have already created a brand and activity, I am going to select and proceed with it.

Now in Targeting mode, click on 'Start Targeting', A default experience will be always enabled. Now add a new experience by clicking on '+ Add Experience Targeting'

Target4
The next window allows adding an experience. We can either select default or click on 'Add Experience Targeting' to create new if it's not already created. Since I have already created an activity(Male) for my brand, I will select that. Click Next.

Target5
I can see my already configured experience here. If required, we can edit the settings in this section.

Target6

To test personalization we need at least two experiences. I have male experience available already. Click on Add experience and select female audiences.

Target6a
Now the target section looks as below.

Target6b

Leave the next screen as it is.


Target7

On clicking save, we get a message, 'Your activity was saved'.

Now go back to edit mode, and author an image component in the empty area of the page.
Target8
Now go back to target mode

Target9
Click on 'Start Targeting',
Target9a
Click on Target icon, we get a message that component is now targeted.
Target10
From the next screen select Male and author a male image.

Target11
Now Select a Female and author a female image.
Target12
Click Next and save the targeting.

We are done with our Personalization Targeting using ContextHub and experiences. Let us test it now.
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By aem4beginner

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