Personalization in AEM 6.4 - Basic Understanding

Personalization in AEM 6.4 can be done through Targets or ContextHubs

In AEM 6.4 personalization works based on;
· Experience,
· Activities and
· ContextHub.
Let us see how can we test a basic Personalization in AEM 6.4 by creating a sample. AEM 6.4 configuration is almost the same as in AEM 6.3.

Below are the steps to create personalization in Latest AEM.
· Add and configure ContextHub Segments - Audience creation
· Create a Brand and related Activity,
· Add targets and relevant personalization components for each Experience.
· Configure the targeted component to use ContextHub as an Engine;
· Test the configuration

Let us understand some basic terms of personalization.